G-Shock
G SQUAD
The G SHOCK - G SQUAD campaign was casio’s first culture campaign in India. This 6 month long activation saw Homegrown onboard 10 key cultural tastemakers who were the faces of the brand + Shot a digital look-book for e-commerce & brand platforms.
Over the 6 months the 10 tastemakers hosted workshops, masterclasses & digital events during covid keeping the cultural communities engaged using different activities - From e sports streams, to skate x bmx workshops & rap contests & more
THE DIGITAL FESTIVAL
Impacting millions digitally and engaging with various communities, the digital festival created masterclasses, workshops, e sports streams, offline activations and more - This was INDIA’S FIRST DIGITAL STREET CULTURE FESTIVAL
THE DESIGN LAUNGAUGE
THE LOOKBOOK
Homegrownstreet x G-Shock present: The G-Shock Arena Lookbook series.
In celebration of street culture & the spirit of resilience, we presented the GShock #GArena lookbook, created in collaboration with culture shapers from diverse spaces.
