CASA BACARDI:
A multi-platform cultural IP conceptualised & co driven by Homegrown
Casa Bacardi is Bacardi's festival that brings together its Carribean roots to India in an immersive manner.
The experience conceptualised and curated by Homegrown brings together music, mixology, dance, creativity, arts & culture under one roof using performances, workshops, pop up stores & more.
15000+ Attendees
80+ million reached
7 Festivals
15000+ Attendees 80+ million reached 7 Festivals
2019 - Multi City Festival.
Launches as a 2 city festival taking over 100 year old bungalows.
2020 - DIGITAL FESTIVAL
Evolved into an at home experience during covid with various engagments.
2021 - HYBRID FESTIVAL
Took over 4 cities , 4 hotels for a digital and offline experience over 1 day.
2022 - BACARDI MIXR LAUNCH
Designed, packaged & launched the new Bacardi R2D Mixr.